Website Analytics and Optimization

Rather than thinking of their websites as simply online brochures, many innovative organizations are driving the demand to get more out of the investment they've made in their online presence.  They are asking questions such as:

• "How are people finding my site on the internet?"
• "How long are the people that come to my site actually staying on my site?"
• "What pages on my website are the most popular?"
• "Are people finding what they are looking for on my site?"
• "Is my new advertising campaign working to bring people to my website?"
• "Which source of traffic for my website is the most productive?"
• "From what parts of the country are most of my users coming from?"

These answers are well within your reach. MCW Software can setup your website to start capturing these details with some minimal, unintrusive changes. This service is compatible with most HTML-based sites and does not depend on any support for advanced technology or databases. You can then use the Google Analytics dashboard to monitor your statistics.

But capturing and monitoring this information is only half the battle and it's the easy part. The challenge is figuring out what the data means and what to do about it.